Royal Grass was founded in 2003 by Freek Verhoevan. After working with an artificial grass manufacture for many years in the USA he saw a gap in the market for high quality artificial grass aimed for private use. Most artificial grass at this time was developed for the sports industry and had to meet high performance requirements. Freek looked into developing a grass that mimicked that of natural grass with a natural green look and a soft feel to produce for people to use in their homes and businesses.
Freek wanted to create a durable, resilient grass that still looked natural and felt soft to the touch. His first development was the V – Shaped fibres. This is the same shaped fibres as real grass and he noticed that this shape best helped the fibres stand up and stay up. Royal Grass was born!